Founded by Samuel Bell-Pierre in a response to recursive algorithms shaping public spaces, soundOFF is a music curation service for your commercial space.
As a DJ and artist, bell.pierre has been providing sonic consultations for marketing agencies, boutique fashion brands, retail stores, underground events, and everything in between since 2015. He sees music selection as critical to molding identity. The kind of thing that shapes you.
"Being at the intersection of genres expands our horizons of what is related and relevant. Brands tend to isolate themselves on an island (sonically), so it's easy for them to feel stale and liminal.."
Some of the places he has mixed include: Au Pied Du Courant, Sans Soleil, Système, Le Mal Nécessaire, etc… His rotating event series, Open_Secret___ is a dance party dedicated to African Art, Music and Philosophy